The 5th Shandong Sports Goods Expo

The 5th Shandong Sports Goods Expo was held from August 23-25, 2024, at the Linyi International Expo Center.

This year's Shandong Sports Expo aims to build an "International Sports Goods Procurement Center" with the theme of launching new smart products. Following the exhibition direction of "improving quality and expanding quantity," the expo focuses on the intentions and needs of exhibitors, buyers, and investors, with special efforts on inviting a precise number and quality of buyers. The exhibition covers an area of 40,000 square meters, divided into six major exhibition areas, gathering leading companies such as Taishan, Impulse, and Shenzhen Leading. The expo showcased thousands of brands, covering the entire sports industry chain, including fitness equipment, venue facilities, ball games, apparel, and more.

As a high-standard, professional large-scale sports exhibition, the Shandong Sports Goods Expo has been successfully held in Linyi for four consecutive sessions. It has attracted 1,677 sports goods companies and over 65,100 professional buyers, with more than 40 supporting events held concurrently. The expo has played a significant role in promoting the transformation and upgrading of the local sports industry, boosting investment attraction, and enhancing the city's reputation and influence.

This year's expo is driven by innovation, introducing a series of forward-looking initiatives. It adopts an online and offline integrated model, using the self-developed Expo mini-program to build a comprehensive display and trading platform, expanding interaction channels, and achieving digital upgrades for the event. Supporting activities are precisely aligned with industry needs, including the Linyi Culture, Sports, and Tourism Resources Promotion Conference and the Shandong Province Sports Venue Series Standards Promotion Conference, accelerating industry chain cooperation and upgrading. The expo aims to achieve effective integration of exhibitions, roadshows, competitions, and investment. In response to the "dual circulation" strategy, the expo has invited international buyers and hosted several international buyer matchmaking events, building a bridge for domestic and international exchanges and promoting the internationalization of sports brands. Additionally, a special "Smart Manufacturing + Event Promotion" area has been set up, featuring events such as the "HuaTi Cup" China Pickleball Open - Linyi Championship, the Genor 3V3 Basketball Tournament, and the Smart Manufacturing Innovation Competition, blending smart manufacturing with sports events to invigorate the industry and inject new energy into the innovative development of the sports industry.